The Wim Hof Method is a revolutionary technique developed by a Dutch extreme endurance record holder Wim Hof, nicknamed “The Iceman”. It involves a combination of breathwork and cold therapy to boost your body’s immune system and get you feeling strong, healthy and happy. Since training with Wim Hof himself in 2016, Matt Radford has been teaching the Wim Hof Method to hundreds of people of all ages.